Sectors & Theme

Quick Link

Wine Events


Wine Innovation Forum

Asia is one of the fastest-growing wine regions in the world and makes up one of the largest sectors in SIAL China. The Wine Innovation Forum provides exhibitors and professionals with the opportunity to study from wine experts during a series of seminars focused on the latest trends and tastes shaping the industry.

This is really a diverse marketplace for them to learn and assess wine which can be traded or consumed for years to come. 

Best Buy China Competition

The Best Buy China Competition delivers an effective platform for SIAL China wine exhibitors to showcase their star products. In partnership with WINE100, a professional and influential wine rating agency in China, this competition honors wines and spirits that represent the best value to professional buyers and consumers. 

Each year, an eight-judge panel presided by a Wine Master, performs a blind tasting before and announcing their recommendations during the After SIAL Party.

2019 Forum Schedule

14th May
Time Theme Company Participants
10:00-10:45Cornas, the Rising Star of Northern Rhone WINE 100Roderick SMITH
11:00-11:45Dive into Spanish White WinesWINE 100David FORER
13:00-13:45Argentinian WinesNaiara WinesMaria Lucia BELLIZ
14:00-14:45Tokaj WinesTokaj-Hétszőlő Imperial Estate József OFFICIR
15:00-15:45Australian Classics Wine - is Sourced from the
Oldest Vineyards Soils throughout South Australia
Beston Food (Shanghai) Co.,LtdMichael SEXTON
16:00-16:45India's Finest RedsAll Things NiceNikhil AGARWAl

15th May
Time Theme Company Participants
10:00 - 10:45The Underrated Jewels of Loire ValleyWINE 100Roderick SMITH
11:00 - 11:45Nebbiolo, the King of PiedmontWINE 100Roderick SMITH
12:00 - 13:45Garnacha, the Stunning Allure of Spanish RedWINE 100David FORER
13:00 - 13:45Alcoholic TeaNovelteaLukas PASSIA
14:00 - 14:45Greek WinesDionysos WinesPanagiotis FILIOS
15:00 - 15:45Bulgarian WinesYamantievs WineryStoyan ZHULEV
16:00 - 16:45Czech WinesWinery Lahofer +winery HanzelMarek VYSKOCIL

16th May
Time Theme Company Participants
09:00 - 09:45Experiential Marketing And Cultural Promotion in
Chinese Wine Market -- The Development Trend of Food and
Wine Pairing In The New Era
China National Wine (Cider) Technical Committee ExpertSally CHAN
10:00 - 10:45Choosing Wonderful Wine Package is
An Effective Way for Market Expansion
Director of Tetra Pak ChinaYing WU
11:00 - 11:45The Difference of Brand Strategy Achieve
Competitive Advantage in Wine Market
Chairman of We-Move (Shang Hai) E-Business Co.,LtdHang DAI